What the heck is a brand anyway?
I’ve read a flotilla of articles and blogs about the importance of having a personal brand, and how key it is for companies to have a positioning that excites their target markets. Yet, I haven’t read...
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Should Google Tamper With its Brand for the Olympics?
[tweetmeme]Have you noticed – how could you miss it – that the familiar Google logo is nowhere to be seen on the search engine’s landing page? Instead, a soft green Google logo, with a sports figure...
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The Difference Between Branding and Positioning
[tweetmeme]The web has become the preferred source of information about your company. It’s a fact. That’s where your employees, customers and prospects are getting their information about you. So,...
View ArticleClik here to view.
Fearless Marketing: Five Steps to Launching a Social Media Presence
Kyle-Beth Hilfer, Esq. I spoke recently at the GSMI Social Media Legal Risks and Strategies Summit on “Protecting Your Brand in Social Media” and “Prize Promotions in Social Media and Mobile...
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How Do You Define a Leadership Brand?
That was the question that Bea Fields, a top leadership coach, asked 14 business leaders. I’m flattered that she included me in that group. There were a variety of answers, as you might expect. She...
View ArticleClik here to view.
Does Your Personal Brand Reflect Who You Are and What You Do?
Evaluating your personal brand Branding is important for you and your company. With the explosive growth of social media, it’s more important than ever to project a brand consistently across all the...
View ArticleClik here to view.
Employees Can Be Your Most Important Change Agents
Employees as change agents The Internet and the explosive growth of social networks have changed the way companies do business. They must choose among many communications channels to build their...
View Article8 Steps to Guarantee Repeat Business
The other day I stopped by Lowe’s to have some keys made. Nice greeting by the clerk at the checkout counter but when I got to Aisle 13 not a soul was in sight. I walked around looking for an associate...
View ArticleWhat the heck is a brand anyway?
I’ve read a flotilla of articles and blogs about the importance of having a personal brand, and how key it is for companies to have a positioning that excites their target markets. Yet, I haven’t read...
View ArticleClik here to view.
Should Google Tamper With its Brand for the Olympics?
[tweetmeme]Have you noticed – how could you miss it – that the familiar Google logo is nowhere to be seen on the search engine’s landing page? Instead, a soft green Google logo, with a sports figure...
View ArticleClik here to view.
The Difference Between Branding and Positioning
[tweetmeme]The web has become the preferred source of information about your company. It’s a fact. That’s where your employees, customers and prospects are getting their information about you. So,...
View ArticleClik here to view.
Fearless Marketing: Five Steps to Launching a Social Media Presence
Kyle-Beth Hilfer, Esq. I spoke recently at the GSMI Social Media Legal Risks and Strategies Summit on “Protecting Your Brand in Social Media” and “Prize Promotions in Social Media and Mobile...
View ArticleClik here to view.
How Do You Define a Leadership Brand?
That was the question that Bea Fields, a top leadership coach, asked 14 business leaders. I’m flattered that she included me in that group. There were a variety of answers, as you might expect. She...
View ArticleClik here to view.
Does Your Personal Brand Reflect Who You Are and What You Do?
Evaluating your personal brand Branding is important for you and your company. With the explosive growth of social media, it’s more important than ever to project a brand consistently across all the...
View ArticleClik here to view.
Employees Can Be Your Most Important Change Agents
Employees as change agents The Internet and the explosive growth of social networks have changed the way companies do business. They must choose among many communications channels to build their...
View Article8 Steps to Guarantee Repeat Business
The other day I stopped by Lowe’s to have some keys made. Nice greeting by the clerk at the checkout counter but when I got to Aisle 13 not a soul was in sight. I walked around looking for an associate...
View Article